Hot Girls Have Hemmys

BTS from Megababe's latest launch

Since I started Megababe in 2017 with my sister Jenny and my best friend from summer camp, Kate, we’ve been committed to tackling taboos and creating cute, clean solutions.

Thigh Chafe? We solved it. Boob Sweat? We got you covered. Foot stink? A thing of the past. But deep down, something I have wanted to tackle since we launched is… hemorrhoids!

Why? Its such a common problem that still has a major taboo surrounding it. There is a lot of shame around getting hemorrhoids and I wanted to make people feel seen while offering them a solution they can be proud to use.

But it’s not that easy. Lets back up. As a reminder, Megababe is self funded. What does that mean? It means we do not have a VC fund backing us, we are not partially owned by some secret beauty corporation. It means that we are essentially operating in a row boat along side a fleet of speed boats.

It means that when we decide to launch a product, we must really believe it in because our resources are limited.

So as we’ve slowly and thoughtfully expanded our product assortment, we had to shelve the production of our hemorrhoid product because we had other issues to tackle first.

In the years since I wanted to make a cream, “Big Beauty” has not stepped in to solve this problem and make it less taboo. It was time for someone to disrupt the space.

I am proud to say that Megababe is shining a light onto a “shameful” issue in hopes that people feel less alone. All this to say, this week we launched BUTT STUFF, the first maximum strength hemorrhoid cream made by women.

How gorgeous is she!?

Also, I am officially rebranding “roids” as Hemmys. How cute is that? Very demure, if we are still saying this. I know we are not alone in this because both the Megababe co-founders have dealt it after having kids. In fact, 75% of Americans have or will experience them, and they suck!

As with all Megababe products, we are looking to create a clean, cute and thoughtful product. I think Butt Stuff exemplifies everything that Megababe stands for. We should not be embarrassed to talk about hemorrhoids! There’s no one doing this, so that’s why we had to come in and do it the Megababe way.

I am thrilled with its formulation, which includes 5% Lidocaine, which is the highest percentage of Lidocaine you can find OTC. Our thin, lightweight and fast-absorbing formula is fantastic, can includes skin protectants like cocoa butter as well as soothing botanicals. It’s officially on our site now, and I’d love to know what you think of it!

I don’t usually talk about Megababe here, since we’ve been covering Body Talk, fashion and travel mostly. Let me know if you’re interested in learning more BTS from the biz! As always, more to come. I’m really proud of this one!

xo

Katie